E|L is a colourful, multi-functional and affordable brand for Home & Living. This small collection is well known in the Netherlands where it was founded by the owners of the e-shop DEENS.NL (Dutch for Danish) in 2010. E|L is the abbreviation of ‘Eigen Label’, which means Private Label in Dutch.

Starting September 2019 the Dutch team started working together with Alza International (London UK) for production and wholesale. This way the Dutch team is able to focus on development & sales and the UK team in serving the dealers in a professional way by taking care of the stock and shipments.